Better Days offered an opportunity to redefine the beverage market with Australia's first cactus water – a refreshing, non-alcoholic drink positioned as a lifestyle choice rather than a functional health product. The brand strategy was crafted to evoke the premium feel of high-end alcohol brands, blending vibrancy and sophistication with a disruptive edge.

       Inspired by the sleek minimalism of fashion houses, the identity balances boldness and elegance, incorporating refined typography, muted yet striking colours, and clean, sophisticated design. Packaging was conceptualised to feel equally at home in a high-end cocktail bar or as a gym bag essential, bridging health and lifestyle seamlessly.    The website, photography, and social media further amplify this aesthetic, creating a cohesive and engaging brand experience.

       Better Days stands out as a lifestyle-driven concept, reimagining what a health drink can be in both form and function.