Connect Country
Brand Identity
Creative Direction
Website Design
Web Development
Social Media
Merchandise
ABOUT THE PROJECT
Connect Country Co is a social enterprise dedicated to fostering meaningful connections between First Nations communities and the wider Australian public through immersive educational experiences. Our task was to create a cohesive brand identity and digital presence that authentically represented their mission of connection, culture, and community.
The project began with a comprehensive strategy and branding phase, where we developed a refined logo, a warm and earthy colour palette, and typography that echoed the values of authenticity and respect. We designed and built a user-centric website that balances storytelling with functionality, featuring powerful narratives and imagery that capture the essence of First Nations cultures.
To amplify their message, we delivered social media assets and brand guidelines that ensure consistency across all platforms, allowing Connect Country Co to engage their audience with clarity and impact. This integrated approach positions Connect Country Co as a trusted leader in cultural education, inspiring Australians to view and value the land and its traditional custodians with a deeper sense of respect and understanding.